Connecting you to the joy of nature

Illustration of a desert rain frog holding a ping pong paddle and pall (to show that a dessert rain frog is that size)
A Valentine's themed image of a woolly bat and a pitcher plant in a mutually beneficial relationship

By integrating Nature and its stories into pop culture and entertainment, we redefine how people see, feel, and ultimately behave towards it.

Oh, and we support the conservation of overlooked species and habitats, too.

Illustration of the main character in the Kakapo Run mobile game

Featured Projects

Overview

Stories have the power to entertain, inform, and inspire. They’re key to shifting cultural perceptions.

To reach people and drive change, we tell Nature’s stories in bold, relatable, and unexpected ways. We’re putting Nature back into the conversation, where it belongs.

More about us

Natural history

Our in-house team of experts works to conserve Evolutionarily Distinct and Globally Endangered (EDGE) species — and the unique places they call home.

On the ground impact

Projects in

People engaged

31 countries

110,197

Distinctive species protected

Habitat preserved

335 species

449,816 hectares

EDGE species explained

Curious to know about what it means to be EDGE?

Learn more
Beautiful monarch butterflies against a blue sky with trees poking into the frame.

Applications for 2025 are now closed

The On the Edge Fund pairs conservationists with local storytellers to maximise their impact.

Learn more

We’re always looking to work with like-minded people.

Nature inspired you? Want to chat about an idea you have? Or lend your support in some way? We’re all ears.

Get in touch